About the company
Kraken, the trusted and secure digital asset exchange, is on a mission to accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion. Our 2,350+ Krakenites are a world-class team ranging from the crypto-curious to industry experts, united by our desire to discover and unlock the potential of crypto and blockchain technology. As a fully remote company, we already have Krakenites in 70+ countries (speaking 50+ languages). We're one of the most diverse organizations on the planet and this remains key to our values. We continue to lead the industry with new product advancements like Kraken NFT, on- and off-chain staking and instant bitcoin transfers via the Lightning Network.
Job Summary
The opportunity
šManage, troubleshoot, and optimize our MarTech stack, ensuring accurate data tracking and reporting šInvestigate and resolve data discrepancies across analytics platforms (AppsFlyer, Google Analytics, Segment, Mixpanel) and internal data systems šDebug inconsistencies in ad platform reporting (Meta, Google Ads, TikTok, and other paid media channels) by collaborating with ad platform representatives and internal stakeholders šDiagnose tracking issues related to attribution methodologies, fraud detection, and platform-specific configurations šAudit, clean up, and standardize event tracking data, implementing best practices for event naming conventions, data structure, and monitoring šOptimize event volume to reduce costs while maintaining data integrity and accuracy šWork closely with engineering, marketing, and data teams to refine data pipelines and troubleshoot integrations šEnsure smooth data flow between MarTech, analytics, and AdTech platforms, implementing fixes and improvements where needed šStay up to date with industry best practices in tracking methodologies, ad platform attribution models, and privacy regulations (GDPR, CCPA, etc.)
Skills you should HODL
š5+ years of experience working with MarTech, AdTech, or analytics platforms šStrong understanding of web-based event tracking šHands-on experience with tools such as Google Analytics, Segment, Mixpanel, AppsFlyer, and CDPs šExperience troubleshooting ad platform tracking and aggregation-based attribution (like SKAN and MMP)
*If this role isnāt the perfect fit, there are plenty of exciting opportunities in blockchain technology, cryptocurrency startups, and remote crypto jobs to explore. Check them on our Jobs Board.
