About the company
At Liminal our mission is to simplify self custody. We make digital assets safer, efficient and rewarding for individuals and businesses without giving up control and ownership.Liminal is an enterprise-grade platform that offers a robust infrastructure for managing digital assets.Liminal enables exchanges, custodians, banks, trading desks, and hedge funds to securely scale their digital asset operations through HSM backed plug and play wallet architecture. Our zero key leakage tolerance approach helps institutions in eliminating the risks associated with digital asset transfers, such as, cyber attacks, internal collusion, and human error. Liminal's operations excellence framework provides efficient fees management, transaction confirmation guarantees, auto-refilling, sweeping, batching and other wallet operations. Our proprietary regulatory readiness program, which includes AML checks,quarantine wallets, key residency, travel rule and CCSS-compliant platforms, helps businesses fast-track their compliance journey.
Job Summary
Key Responsibilities:
šContent Strategy & Execution: š Develop a comprehensive, multi-channel content strategy aligned with Liminal's business objectives and industry trends š Create compelling, technically accurate content that demystifies complex Web3 and crypto concepts for B2B audiences š Produce thought leadership pieces, whitepapers, case studies, and technical blog posts that showcase Liminal's expertise šBrand Voice & Messaging: š Craft and maintain a consistent brand voice that resonates with crypto-native businesses and traditional finance institutions exploring Web3 šDevelop messaging frameworks for new products, features, and company milestones šDigital Presence & Community Engagement: šWork with the marketing team to create and optimize landing pages, email campaigns, and other digital assets šSEO & Content Performance: š Implement SEO best practices for all content, focusing on industry-specific keywords š Analyze content performance using tools like Google Analytics and blockchain-specific platforms š Continuously optimize content strategy based on data-driven insights šTeam Leadership & Collaboration: š Manage a team of content creators, including in-house writers and external contributors š Collaborate closely with product, sales, and technical teams to ensure content accuracy and alignment with company goals
Requirements
Qualifications: š4-6 years of content and communications experience, with at least 3 years in the Web3, blockchain, or crypto industry šDeep understanding of blockchain technology, cryptocurrency, DeFi, and digital asset custody šProven track record of creating high-impact content for technical B2B audiences šExcellent writing and editing skills, with the ability to explain complex concepts clearly šStrong analytical skills and experience with SEO, content performance metrics, and social media analytics šBachelor's degree required; Master's in Marketing, Communications, or a technical field preferred
