About the company
Who We Are: Ethena Labs is building the first ETH based yield-bearing synthetic dollar. Arthur Hayes is a founding advisor and the team has deep experience across traditional finance and crypto engineering from firms such as Cerberus, Wintermute, Flow Traders, Deribit, Paradigm, Aave, Blockdaemon and Kaiko. We are backed by every major exchange and trading entities in the space. What we are Doing: We are building derivative infrastructure to enable Ethereum to transform into the Internet Bond via delta-neutral derivatives positions, to create the first crypto-native, yield bearing synthetic dollar: sUSDe. We believe creating a synthetic dollar which is not reliant on existing banking infrastructure is the single most important problem to solve and largest opportunity in crypto today. USDe will form the first part of a broader ecosystem of products we are building including fixed and floating rate internet bonds and composable repo leveraged markets.
Job Summary
What You’ll Do
📍Develop and implement a comprehensive social media marketing strategy aligned with the company's vision and business objectives. 📍Improve Ethena's visibility on social platforms, both through further developing individual team member and company accounts. 📍Continuously produce aesthetic visuals and engaging informative content highlighting new products, partnerships, user utility and growth metrics. 📍Work with internal and external designers to enhance Ethena's branding for content. 📍Maintain content libraries, calendars and pipelines for various teams. 📍Play a role on the Converge initiative with Securitize, to attract new projects and products to build within the ecosystem and attract users to those protocols and products. Be a mentor/advisor to ecosystem teams, ensuring Ethena's brand can be felt throughout the ecosystem while allowing projects to maintain their own personalities 📍Build an industry leading Community, hosting events at conferences, on social media, Discord, and other platforms.
What We’re Looking For
📍Deep social media marketing experience in crypto, specifically X/Twitter and runs or has run a high profile X/twitter account. 📍Plugged into industry trends, with a strong understanding of crypto and DeFi concepts, including familiarity with regulatory considerations in crypto marketing. 📍Previous success driving brand growth, user acquisition, and community engagement in the Web3 space. 📍Experience with graphic design tools such as Figma to aid content production. 📍Exceptional written and verbal communication skills in English, with a talent for storytelling.
Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.
