About the company
At Paradigm, we are changing the future of finance! By joining us at this early stage, youāll be building cutting-edge, distributed financial service infrastructure that will reshape financial services across CeFi and DeFi markets. Paradigm is a zero-fee, institutional liquidity network for derivatives traders across CeFi and DeFi. We provide unified access to multi-asset, multi-protocol liquidity on demand without compromising on execution preferences, costs, and immediacy. Weāve built the largest network of institutional counterparties in crypto, with over 1000 institutional clients trading over $10 B per month. We are a diverse, global team led by our organizational principles and united by our mission to bring on-demand liquidity for traders, anytime and anywhere, without compromises. We also strive to ship faster than anyone else in the industry! We are backed by the best traders and investors in the space, including Jump Capital, Genesis Trading, Dragonfly Capital, QCP Capital, Optiver US, IMC, GSR Markets, Akuna Capital, Fidelity Digital Assets CMT Digital, Goldentree Asset Management, Amber Group, OK Group, Bybit Fintech, and CoinShares.
Job Summary
Responsibilities
šDefine go-to-market strategies for new product launches and improve the announcement process šDevelop distinctive product positioning and messaging šBuild a roadmap of ongoing, cross-channel marketing plans at a product line level šWork with the Marketing team to develop content and ensure tone of voice is consistent across all channels šPartner with the Product team to help prioritise product development based on client feedback and market research šSupport our Sales and Client Coverage teams, providing them with the assets they need to effectively communicate and sell the product(s) šDraw on qualitative and quantitative insights to understand product adoption, usage and retention across client segments šRecommend new product ideas and marketing strategies šAdvise on competitive analyses and client research efforts to understand important client segments and define opportunities
Who Weāre Looking For
š5+ years in a product marketing role, ideally in tech or a related industry šAn understanding of both B2B and B2C marketing strategies šStrong project management abilities to plan and execute complex cross-functional initiatives šEqually creative and strategic thinker šExcellent storytelling skills šAble to translate complex trading concepts into simple and clear language šA self-starter who takes initiative and keeps up with a fast-paced company šKnowledge of Python and SQL preferred
