About the company
We build interconnected user experiences in the metaverse that meaningfully extend the potential of our lives, providing new opportunities for economic, social and cultural change. These fulfilling online experiences thread through our daily lives, enriching multiplayer games, live interactive events, entertainment and social spaces. As companies and individuals around the world move to create, experiment with and participate in increasingly sophisticated immersive experiences, Improbable can be your trusted partner. Drawing on more than a decade of experience, we can provide the necessary infrastructure, technology, people, expertise and insight to help you realise your ambitions, whatever your needs.
Job Summary
Your Opportunity:
📍Establishing the Digital Marketing strategy for the Improbable brand, navigating a family of other brands and leveraging our impact across the board. 📍Growing our reach and engagement on priority channels (Social Media et al,), supporting brand reputation goals. 📍Refining and optimising the overall digital ecosystem for Improbable and its portfolio brands in order to boost our online/social presence. 📍Managing the Improbable corporate and family brand websites. 📍Supporting the internal digital and social channels. 📍Leveraging the role of digital in integrated marketing campaigns to support brand and reputational goals. 📍Tracking and reporting on marketing success against business and team goals, with a focus on delivering insights, learnings and future recommendations. 📍Managing a variety of stakeholders across the business to ensure we are delivering on our agreed priorities, whilst remaining responsive to new opportunities.
Why You're Made for This:
📍Experience creating and executing digital strategy 📍Robust understanding of community building within a wide range of digital channels (Websites, Newsletters & social channels etc). 📍Experience in sustainable growth of digital channels within B2C or B2B environments. 📍Experience in designing ad hoc content strategies to maximize the impact of social channels. 📍Experience in managing company websites. 📍General passion for Web3 / Metaverse space. 📍Excellent written and verbal communication skills.
