About the company
Polygon Labs develops Ethereum scaling solutions for Polygon protocols. Polygon Labs engages with other ecosystem developers to help make available scalable, affordable, secure and sustainable blockchain infrastructure for Web3. Polygon Labs has initially developed a growing suite of protocols for developers to gain easy access to major scaling solutions, including layer 2s (zero-knowledge rollups and optimistic rollups), sidechains, hybrid chains, app-specific chains, enterprise chains, and data availability protocols. Scaling solutions that Polygon Labs initially developed have seen widespread adoption with tens of thousands of decentralized apps, unique addresses exceeding 225 million, over 1.2 million smart contracts created and 2.56 billion total transactions processed since inception. The existing Polygon network is home for some of the biggest Web3 projects, such as Aave, Uniswap, and OpenSea, and well-known enterprises, including Robinhood, Stripe and Adobe. Polygon Labs is carbon neutral with the goal of leading Web3 in becoming carbon negative.
Job Summary
Your Responsibilities
šDevelop and lead the execution of comprehensive growth marketing campaigns for the Gaming and NFT verticals, with a focus on building the entire marketing funnel from brand awareness to community engagement. šCreate compelling stories, marketing incentive structures, and questing mechanics that drive behavior and support our brand positioning. šWork with our ecosystem to develop co-marketing campaigns with Polygon projects that both amplify their stories and our key narratives. šBe Web3 native, with an eye for the latest trends and narratives in the crypto space, and have an ability to translate them into resonant content and campaigns. šCollaborate effectively with cross-functional teams including content, design, social, BD, and product. šWork with some of the biggest projects in Web3, KOLs, and community members to support our campaigns and narratives. šUtilize data analytics tools to track, measure, and analyze key performance indicators (KPIs), with a focus on brand sentiment and community engagement. šCollaborate with the product team to support our product launches and GTM strategy based on insights and market trends.
What You'll Need
šProven experience (2+ years) in growth marketing or campaign roles, preferably in a technology-driven company / Web3 space. šA deep understanding of the Web3 / blockchain space. šDemonstrated expertise in managing multi-channel marketing campaigns and collaborating with multiple stakeholders. šExperience managing KOLs, influencers, and relationships with other projects. šStrong project management skills, with the ability to prioritize and manage multiple projects simultaneously, and collaborate with cross-functional teams
