What You'll Do:

📍Create, optimize, and analyze end to end campaigns including digital channels. 📍Proactively suggest and test new opportunities for growth- new channels, messaging, audiences, etc. 📍Create customized experiences using various channels including Linkedin, Display, Facebook, and more. 📍Identify target audiences and creatively build and lead across-channels marketing campaigns. 📍Create and develop landing page content with sales and design teams. 📍Deep-dive into campaign metrics to truly assess their impact down the funnel. 📍Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs. 📍Build and optimize integrated campaigns for various customer profiles. 📍Partner with Sales to identify opportunities and maximize impact of marketing efforts. 📍Drive SEO, SEM, and ad campaigns to optimize program performance. 📍Create and oversee marketing collateral, owning messaging consistency across channels. 📍Partner with product and sales teams to improve CVR. 📍Own metrics, analytics, and tracking for demand generation activities.

What You Have:

📍4+ years operating performance marketing and demand generation campaigns for B2B. 📍Results-driven with a track record of meeting or exceeding marketing metrics like ROI, CAC, CPL etc. 📍A passion for metrics and experience using data to guide decisions, programs and spend. Proven track record of testing and optimizing, finding and building on success in new channels. 📍Expertise in analytics tools (ex. Google Analytics, Tag Manager, PostHog, Ahrefs). 📍Expertise in various digital channels (ex. Google Ads, Microsoft Ads, Facebook, Linkedin, Display, etc). 📍Bonus: Expertise in unique digital channels (ex. Reddit Ads, Podcast Ads, Newsletter Ads, etc).