1-year outcomes

📍CoinTracker is clearly positioned as the leader in enterprise crypto financial software 📍New enterprise revenue influenced through improved positioning, collateral, and GTM campaigns 📍Strategic messaging and competitive differentiation established and adopted across product, sales, and partnerships 📍High-quality, segment-specific content and campaigns are launched for every major feature 📍GTM toolkit (pitch decks, onboarding playbooks, objection frameworks) is created and actively used by the sales and partnerships teams 📍CoinTracker’s consumer brand equity is effectively leveraged to establish credibility and awareness in the enterprise market

You will:

📍Own the full GTM strategy for CoinTracker’s enterprise products, from market research to launch execution 📍Define and evolve messaging for enterprise offerings (e.g. full service, embedded taxes, cost basis engine) 📍Create sales enablement materials — pitch decks, one-pagers, objection handling, onboarding content — that drive adoption and conversion 📍Conduct market and competitive research to surface insights that influence product, pricing, and positioning 📍Lead strategic launches with tailored campaigns across key channels (e.g. email, LinkedIn, conferences, partner programs) 📍Partner closely with sales, product, engineering, partnerships, and design to ensure narrative alignment and GTM excellence

The future of finance is here — whether you’re interested in blockchain, cryptocurrency, or remote web3 jobs, there’s a perfect role waiting for you.