Responsibilities

📍Market Strategy & Planning 📍Develop and execute a strategic marketing plan for Korean market to drive awareness, growth, and engagement. 📍Conduct market research and analyze competitive data to identify trends, opportunities, and insights for Nexus’ products. 📍Align regional strategy with Nexus’ global marketing objectives, ensuring impactful, consistent brand messaging. 📍Brand Development & Awareness 📍Position Nexus as a thought leader in Web3 and cryptography across Korea. 📍Localize brand messaging, website content, and marketing materials for Korean audiences. 📍Lead PR campaigns, event sponsorships, and community outreach to expand brand visibility. 📍Demand Generation & Campaign Management 📍Design and implement integrated digital marketing campaigns that drive acquisition, engagement, and retention. 📍Manage and optimize digital channels (social media, paid ads, email marketing, and SEO) specific to Korea. 📍Collaborate with product teams to launch and promote new features, campaigns, and services, including Nexus’ zkVM and Layer-1 network. 📍Partnerships & Community Engagement 📍Establish and manage relationships with key industry partners, thought leaders, and community stakeholders in Korea. 📍Lead engagement initiatives, including conferences, webinars, and local meetups, to build a strong Nexus community. 📍Partner with developer communities, educational institutions, and ecosystem partners to foster Nexus adoption and awareness. 📍Team Leadership & Cross-functional Collaboration 📍Build and manage a high-performing marketing team for the Korean region. 📍Work closely with Nexus’ global marketing, product, and partnerships teams to align strategies, share insights, and leverage resources effectively.

Requirements

📍Experience: 10+ years in marketing, with at least 5 years in a senior role focused on the Korean markets. Experience in Web3, blockchain, or technology is highly preferred. 📍Market Knowledge: Deep understanding of Korea's digital landscape, consumer behavior, and marketing trends. 📍Proven track record in brand building, demand generation, and digital marketing, with expertise in social media, SEO, email, and paid channels. 📍Leadership: Strong experience managing teams and collaborating with global, cross-functional teams. 📍Language: Fluency in English is required.