The opportunity

📍Lead the strategy for lifecycle programs involving a mix of push, in-app, email, and SMS, delivering best-in-class member communications that increase activation, onboarding transactions, and other actions that improve client quality. 📍Build and support a team of hard-working, mission-driven lifecycle marketers. 📍Own lifecycle OKRs and metrics, with strong intuition and foresight to identify, size, and prioritize opportunities that inform a lifecycle roadmap to generate a meaningful contribution toward shared and team goals. 📍Monitor performance of marketing programs, generate data-driven hypotheses that inform strategies for journeys and campaigns, and identify areas for improvement in our strategy. 📍Continuously improve through an ongoing lifecycle experiment roadmap covering both short-term campaigns and long-term series, testing across incentives, creative, content, features, and cadence, deriving insights to tangibly impact initiatives across the org. 📍Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the whole customer lifecycle. 📍Be a key stakeholder in growth across the company, keeping leadership updated on the progress being made and working closely with the wider business to drive incremental value.

Skills you should HODL

📍10+ years of experience with a proven ability leading the development of complex lifecycle/CRM programs from strategy-to-execution (a particular focus on acquisition and/or onboarding experiences is a plus). 📍Strong leadership presence, with the ability to define and articulate a vision, earn trust with stakeholders, and champion collaboration that improves client growth. 📍In-depth knowledge of marketing automation/CRM systems, with experience pushing the boundaries of what those platforms can do. 📍Expertise in customer segmentation strategies and subscriber management across multiple channels (omni-channel). 📍Comfort operating in a sometimes ambiguous and/or shifting space; adaptability and ability to identify emerging areas of opportunity. 📍Experience using data and insights to inform requirements, ideas and strategies, with hands-on experience with related tools/concepts being a plus: Excel, A/B testing, Relational databases, Braze, Tableau, etc. 📍Experience in high growth companies and within the Crypto industry is advantageous 📍Knowledgable and passionate about Crypto