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ChainSafe Systems
Demand Generation Lead
4 months ago | 216 views | Be the first one to apply

Demand Generation Lead

Full-time
Canada
Per year
$102,000 To $120,000

About the company

ChainSafe is a leading blockchain research and development firm specializing in infrastructure solutions for the decentralized web. Alongside its contributions to significant ecosystems such as Ethereum, Polkadot, Filecoin, Mina, and more, ChainSafe creates solutions for developers and teams across the web3 space utilizing our expertise in gaming, bridging, NFTs, and decentralized storage. As part of the mission to build innovative products for users and better tooling for developers, ChainSafe embodies an open-source and community-oriented ethos.

Job Summary

Key Responsibilities

📍Demand Generation across our different product / service suites 📍Work closely with the Marcomms and Comms team to craft, refine and deliver a powerful growth marketing strategy 📍Lead the distribution of marketing content 📍Work closely with ChainSafe’s product team to align expectations on timelines and marketing initiatives 📍Work closely with ecosystem partners and business relationships to develop and execute co-marketing campaigns 📍Work hands-on for key organizational marketing projects, including product marketing and online marketing initiatives 📍Cross-Functional Collaboration and Lead Generation 📍Act as a bridge between marketing, product development, and Business Development to ensure lead generation 📍Spearhead the development of inbound lead acquisition, partner marketing, and growth marketing strategies 📍Campaign Development and Execution: 📍Create and execute on marketing-related events and/or content on Twitter, Medium, and other platforms. 📍Analytics and Performance Optimization: 📍Track and measure channel performance across all of our distribution platforms to optimize lead generation 📍Prepare monthly reports to measure the efficacy of various distribution channels 📍Utilize a data-driven approach to track campaign performance and optimize conversion rates 📍Grow our followings on different social / distribution platforms including twitter, discord, YouTube and our websites

Requirements

📍7+ years experience as a growth marketer 📍2+ years experience in web3 📍Experience in launching new products and scaling them 📍Experience within a startup environment 📍Demonstrated ability to develop and execute effective marketing strategies aimed at engaging and converting 📍Proficiency tracking campaign performance and optimizing conversion rates 📍Proficiency in Hubspot - setting up email campaigns and creating workflows 📍Strong written and verbal communication skills, allowing you to effectively manage partner relationships and create new opportunities with ecosystem partners

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