About the company
Figure is transforming the trillion dollar financial services industry using blockchain technology. In six years, Figure has unveiled a series of fintech firsts using the Provenance blockchain for loan origination, equity management, private fund services, banking and payments sectors - bringing speed, efficiency and savings to both consumers and institutions. Today, Figure is one of less than a thousand companies considered a unicorn, globally. Our mission requires us to have a creative, team-oriented, and supportive environment where everyone can do their absolute best. The team is composed of driven, innovative, collaborative, and curious people who love architecting ground-breaking technologies. We value individuals who bring an entrepreneurial mindset to every task and will embrace our culture of innovation. Every day at Figure is a journey in continuous learning yet a daily focus on getting work done that makes a difference. Join a team of proven leaders who have already created billions of dollars in value in the FinTech space!
Job Summary
What You'll Do
šDeveloping and implementing a comprehensive marketing strategy aimed at bolstering member acquisition and growth across various brand and content channels. šOrchestrating the seamless integration of cross-channel campaigns across multiple teams and platforms within the sales and marketing ecosystem of Figure Markets. šDefining and tracking key content and marketing KPIs that align with core business objectives. šProviding regular reporting on vital campaign metrics and facilitating the exchange of information across Figure Markets and its business units as necessary. šAssisting in the development of customer profiles and propensity models to bolster both acquisition and retention efforts. šCollaborating closely with performance marketing and business-to-business marketing units to optimize marketing efforts. šAssessing resource allocation in conjunction with key stakeholders and overseeing internal marketing agency teams (creative and content) to ensure optimal performance. šEffectively managing marketing expenditure in alignment with business partners, optimizing investments with agencies and suppliers. šActively participating in monthly, quarterly, and annual goal-setting sessions to drive strategic alignment and achievement of objectives.
What We Look For:
šMinimum of 10+ years of marketing management experience, with a proven track record in a similar role particularly within the dynamic realms of growth-stage fintech or technology firms. At least 3 years of experience should be in crypto centric firms, ideally working in a leading exchange. šA Bachelorās Degree is required. MBA preferred or equivalent work experience, with a blend of experience in both early-stage startups and established companies. š5+ years of social media management experience showcasing success in strategic content planning, audience engagement, and leveraging various platforms to amplify community-building efforts. šAn assertive and action-oriented leader adept at prioritizing pivotal initiatives and catalyzing customer adoption of Figure Marketsā offerings. Proficient in making informed decisions autonomously, taking full ownership of strategy and execution. šA compelling storyteller with a talent for effectively communicating across diverse audiences globally. Skillful in articulating the value proposition of Figure Markets across a myriad of platforms. šAbility to clearly articulate and execute marketing strategy, including vision and strategy at the board level, with the added capability to simplify complex technical concepts for non-technical audiences through effective communication. šAn entrepreneurial mindset characterized by flexibility, experimentation, and resourcefulness, including the ability to build things from scratch, iterate quickly, and pivot on the fly. šProven ability to communicate directly and act as an active listener, coupled with the capacity to prioritize and handle several projects simultaneously in a fast-paced environment, while also building strong relationships and collaborating across multiple internal cross-functional teams. šAdept at striking a balance between qualitative and quantitative data in daily operations. šProficient in leveraging data insights to tailor messaging and optimize campaign effectiveness through rigorous testing and piloting. šDemonstrates unwavering drive to achieve tangible results and generate overall value for Figure Markets.