About the company
Coins is the most established crypto brand in The Philippines and has gained the trust of more than 18 million users. Through the easy-to-use mobile app, users can buy and sell a variety of different cryptocurrencies and access a wide range of financial services. Coins is fully regulated by the Bangko Sentral ng Pilipinas (BSP) and is the first ever crypto-based company in Asia to hold both Virtual Currency and Electronic Money Issuer licenses from a central bank.
Job Summary
What you'll do
šIdeates, strategizes, plans and oversees execution of marketing campaigns and plans to drive acquisition, adoption and increase CLTV of Coins users šOversees the development and execution of campaigns for partners (token listings, other brand partners) šEnsures that strategies and concepts are translated into actionable items šLiaises with external partners and stakeholders to ensure the smooth running of campaigns šCollaborates across various internal teams such as social media, digital marketing, design, business development, product and other šResponsible for the smooth and timely execution of campaigns šMeasures the performance and ROI of campaigns and provides periodic reports, insights and optimization strategies to improve performance šIdeates creative executions and innovative concepts for campaigns to drive business success šAnalyzes competitor campaigns and marketing strategies šIdentifies opportunities to best position products and services vis a vis competitors and alternatives in the market šSupervises the Campaigns Specialist and ensure that deliverables are met in a timely manner and are up to par with standards setProvides guidance to the Campaigns Specialist on campaign timelines, phases, tactical execution among others in consideration of prioritization, budget and business objectives
