Requirements

📍Regional Leadership & Strategy 📍Own Binance’s fiat and P2P business performance across African markets 📍Define regional strategies aligned with global objectives, and translate them into actionable country-level plans 📍Oversee business metrics such as user growth, trading volume, conversion rates, and merchant activity 📍Act as the key voice for the African market in internal decision-making and global planning 📍P2P Ecosystem Development 📍Guide the growth and governance of the P2P merchant network across the region 📍Ensure liquidity, pricing quality, operational compliance, and long-term merchant sustainability 📍Collaborate with global P2P teams to deploy localised product features and market-facing initiatives 📍Maintain platform health and trust through proactive merchant management and performance monitoring 📍Fiat Infrastructure & Channel Expansion 📍Identify and unlock local fiat on/off-ramp opportunities via PSPs, mobile wallets, and banking partners. 📍Coordinate with internal product, legal, compliance, and technical teams to deliver a market-ready solution.s 📍Support deployment of Fiat onboarding, KYB flows, Express Zone, and other localised initiatives 📍Build strong internal and external partnerships to ensure long-term channel stability and growth. 📍Cross-functional & Regulatory Alignment 📍Work closely with compliance and legal teams to assess market risks and regulatory developments 📍Help shape Binance’s compliance transition roadmap in key markets 📍Coordinate responses to local requirements while maintaining business continuity and user accessibility 📍Team Leadership & Talent Development 📍Lead and develop the Africa regional team, currently composed of experienced payment professionals 📍Provide structure, mentorship, and accountability across markets 📍Identify capability gaps (especially on the P2P side) and actively drive hiring and upskilling 📍Foster a performance-driven, collaborative, and ownership-led culture

Requirements

📍12+ years of experience, and 8+ years in crypto, fintech, payments, marketplaces, or adjacent sectors 📍Demonstrated experience owning business strategy and execution across multiple countries or regions 📍Strong understanding of crypto ecosystems 📍Experience working in or across African markets is essential; understanding the local context is critical. 📍Excellent cross-functional collaboration, project management, and communication skills

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