About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
📍Coordinate and execute affiliate-related marketing campaigns across global markets, supporting campaign setup, launch, promote and tracking 📍Manage campaign logistics: timeline planning, budget control, asset coordination, and link management (UTM, promo codes) 📍Work closely with BD and ARM teams to support custom collab packages and localized campaigns 📍Collaborate with the design, social, and product teams to ensure accurate delivery of promotional materials 📍Assist in building campaign reports, including FTT, registration, trading volume, engagement data, and ROI analysis 📍Monitor campaign performance daily and flag underperforming ones with actionable suggestions 📍Contribute to the optimization of campaign processes and documentation (e.g. SOPs, trackers, templates) 📍Support contract documentation, payment follow-ups, and compliance alignment with legal and finance teams
Requirements:
📍3+ years of experience in campaign operations, digital marketing, KOL/influencer management, or related functions 📍Basic knowledge of Affiliates management in centralised exchange, blockchain ecosystem, token launches, or trading behaviour 📍Strong project management and coordination skills, with high attention to detail 📍Hands-on experience with tools such as Google Sheets or similar platforms 📍Have marketing experience to know how to do marketing promotion and experience managing cross-functional projects or global campaign rollouts 📍Familiar with affiliate marketing, referral tracking systems, and UTM link logic 📍Analytical mindset; comfortable working with data dashboards and spreadsheets 📍Fluency in English and Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage 📍Ability to thrive in a fast-moving, multicultural, and remote-first environment 📍Experience in Web3, crypto, or fintech campaigns is a strong plus
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