About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Job Descriptions:
📍Plan, execute, and optimize digital campaigns (SEO, SEM, social media, programmatic) to drive traffic, engagement, and traders. 📍Diagnose key growth or decline indicators across marketing channels like SEO and paid ads to identify trends. 📍Develop and deliver insightful reports to clearly communicate findings. 📍Collaborate with relevant BU and global teams, to co-develop strategies on different product. 📍Able to keep up-to-date trend and develop a corresponding strategy for SEO and paid ads. 📍Monitor industry trends and competitor activities to inform marketing strategies.
Job Requirements:
📍3+ years of proven success in digital marketing, ideally for an educational or content-focused web3 platform or with a large B2C audience. 📍Strong understanding of SEO and Paid ads principles. 📍Excellent analytical skills and the ability to interpret data to make informed decisions. 📍Business level fluency in English is required to support local and overseas stakeholders. 📍Up-to-date knowledge of ranking factors, search engine algorithms, SEO trends and paid ads channels. 📍Knowledge or interest in the cryptocurrency and blockchain industry is a strong plus.
Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.