What You’ll Do

📍Own the end-to-end SEO strategy, aligning with demand generation, content, and product marketing to drive qualified discoverability, ultimately leading to new business acquisition. 📍Develop SEO strategies targeting high-value personas across the funnel. 📍Build and execute a scalable content strategy aligned to high-intent use cases in financial services, crypto infrastructure, and payments. 📍Partner with product marketing, growth, content, and web teams to ensure SEO strategy supports both self-serve and enterprise demand generation. 📍Drive keyword and topic discovery that prioritizes customer intent, not just traffic volume, and aligns with evolving AI search behaviors. 📍Optimize and structure our site architecture, landing pages, and content to improve SERP visibility, SGE inclusion, and conversion outcomes. 📍Lead on-site SEO (technical, content, architecture) and off-site SEO (link building, content distribution, and digital PR) efforts. 📍Own and evolve our programmatic SEO initiatives to scale discoverability across customer segments and markets. 📍Track performance using tools like GA4, SEMRush, Ahrefs, and HubSpot — and rethink SEO KPIs as AI-driven interfaces (e.g., SGE, ChatGPT, Perplexity) increasingly shift discovery away from vendor websites and toward in-tool answers. 📍Champion the use of AI tools and platforms (e.g., language model optimization/LMO, generative search, semantic search models, AI-driven content research) to stay ahead of shifting discovery patterns. 📍Run A/B and multivariate tests on landing pages and content experiences to continually improve organic conversion rates. 📍Build reports that tie SEO performance to LTV:CAC, pipeline contribution, and business outcomes, not just traffic and rankings. 📍Stay current on industry trends — including algorithm updates, zero-click search, voice search, and the expanding role of AI in SEO.

Who You Are

📍Strategic growth partner: Works across product marketing, content, demand gen, and UX to align SEO with business outcomes. 📍Customer-obsessed: Uses Jobs to Be Done, personas, and behavioral data to map search intent to lifecycle needs. 📍AI-savvy: Optimizes not just for SERPs, but for AI-powered discovery (SGE, voice, chatbots, semantic search). 📍Content-informed: Collaborates on or leads content strategy, ensuring discoverability and conversion. 📍Performance-focused: Tied to metrics like pipeline generation, CAC, LTV, and SQLs — not just traffic.

The crypto industry is evolving rapidly, offering new opportunities in blockchain, web3, and remote crypto roles — don’t miss your chance to be part of it.