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Liminal
SEO Specialist
atĀ Liminal
4 months ago | 172 views | 1 applications

SEO Specialist

Full-time
India

About the company

At Liminal our mission is to simplify self custody. We make digital assets safer, efficient and rewarding for individuals and businesses without giving up control and ownership.Liminal is an enterprise-grade platform that offers a robust infrastructure for managing digital assets.Liminal enables exchanges, custodians, banks, trading desks, and hedge funds to securely scale their digital asset operations through HSM backed plug and play wallet architecture. Our zero key leakage tolerance approach helps institutions in eliminating the risks associated with digital asset transfers, such as, cyber attacks, internal collusion, and human error. Liminal's operations excellence framework provides efficient fees management, transaction confirmation guarantees, auto-refilling, sweeping, batching and other wallet operations. Our proprietary regulatory readiness program, which includes AML checks,quarantine wallets, key residency, travel rule and CCSS-compliant platforms, helps businesses fast-track their compliance journey.

Job Summary

Responsibilities:

šŸ“Drive overall organic traffic growth for international markets. šŸ“Lead and strategize content marketing efforts, conduct SEO analysis, and provide actionable recommendations. šŸ“Focus on attracting quality organic traffic and increasing conversions through organic channels. šŸ“Collaborate with Technology, Product, Content, Marketing, and Analytics teams to ensure comprehensive task completion. šŸ“Perform regular, detailed keyword research to expand organic reach, conduct competitive benchmarking, and develop targeted keyword sets. šŸ“Lead data analysis on SEO to derive actionable insights for continuous optimization. šŸ“Analyze SEO reports, synthesize data, interpret insights, and create actionable plans. šŸ“Conduct competitor backlink analysis and recommend internal and external linking strategies. šŸ“Perform comprehensive technical site audits for desktop and mobile, identifying gaps and driving optimization plans. šŸ“Test, analyze, and scale experiments to improve key metrics across channels. šŸ“Measure, track, and optimize engagement throughout the customer journey to accelerate sales efforts and increase UCC. šŸ“Set up goal tracking and conversion tracking using tools like Google Analytics to measure user interactions, conversions, and ROI from organic search traffic.

Requirements

šŸ“3-5 years of hands-on SEO experience with a proven track record of driving strong organic growth across multiple brands consistently. šŸ“Prior experience in the fintech competitive landscape is a plus. šŸ“Deep understanding of the SEO lifecycle, including: šŸ“On-Page SEO: Meta tags, website interlinking, breadcrumbs, URL optimization, image optimization. šŸ“Link Analysis: Tracking and managing link quality to prevent spamming. šŸ“Keyword Research & Tracking: Identifying new opportunities and monitoring performance. šŸ“Proficiency in analytical tools such as Google Analytics, Google Keyword Tool, Google Search Console, Moz, Semrush, and Excel for reporting, along with internal reporting tools.

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