Responsibilities

📍ASO (App Store Optimization) Strategy Development 📍Develop and execute comprehensive ASO strategies to improve app visibility and ranking globally. 📍Conduct keyword research, competitor analysis, and market trends to optimize app metadata and enhance search discoverability. 📍Implement localization strategies to tailor app content for different markets and languages, driving increased engagement and downloads. 📍Collaboration and alignment with tech and product to boost app rankings. 📍Deep collaboration with paid to ensure alignment and coordination in execution of keyword strategy. 📍User Acquisition Optimization: 📍 Implement apps store optimization strategies to enhance user acquisition conversion rates. 📍Analyse app store data and user feedback to iterate and improve user acquisition. 📍Work closely with internal teams and external partners to identify opportunities for user acquisition growth and expansion. 📍Performance Monitoring and Reporting: 📍Track and analyse key performance metrics related to ASO and user acquisition efforts. 📍Generate regular reports to assess the effectiveness of strategies and recommend optimizations. Own and drive the roadmap to deliver best in class practices. 📍Stay updated on industry trends and best practices to maintain a competitive edge in the market.

Requirements

📍Bachelor’s degree in marketing, Business Administration, or related field. 📍5-10 years of experience in user acquisition, digital marketing, or app marketing roles. 📍Proven track record of improving app rankings and driving user acquisition through ASO strategies. Ideally within similar verticals in TradFi or Defi/CeFi 📍Experience in localization strategies and optimizing app content for global markets. 📍Strong understanding of both organic and non-organic digital marketing channels, including SEO, SEM, social media, and influencer marketing.