About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
šBe a part of the central social media team, own the @Binance Reddit account, responsible for account output, engagement, growth and sentiment. šContribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team. šProduce and edit high quality, engaging, original content that can be used cross-platform. šManage relationships with third party creators including project management, briefing and feeding back on deliverables. šMonitor and effectively leverage Reddit or other social media trends. šDrive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams. šMeasure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance. šAnalyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations. šEngage and build communities through one-on-one as well as one-to-many conversations. šHave fun!
Requirements:
š3+ years of experience in digital marketing or social media related roles. šAbility to work in a fast-paced environment with a 1-2 day turnaround time on finished pieces. šKnowledge and experience in using video to document a global event. šProven success of creating high-performing content on Reddit. šKnowledge of Reddit trends and the best performing content types. šExperience with getting creative within brand guidelines. šVideo editing proficiency. Project management experience. šKeen sense of the crypto market in general. šA meme connoisseur. šA clear and concise > šStrong sense of responsibility. Self-motivated and results-oriented. šRemote and startup experience is a plus.