Responsibilities

📍Develop and implement social media marketing plans, campaigns and overall strategy to increase Binance's brand awareness and share of voice. 📍Oversee Binance's social media platforms such as Twitter, Facebook, Instagram, and YouTube. 📍Collaborate with cross-functional teams including marketing, design, public relations, and product teams to develop local narratives for social media and performance marketing purposes. 📍Analyze social media metrics and report on performance and trends. 📍Support Regional Paid Ads Strategy by increasing local relevance for campaigns by localizing and suggesting more culturally relevant ad content. 📍Monitor and report on ad performance using analytics tools like AppsFlyer, Google Analytics, Appannie, and Similarweb. Strong analytical skills are required. 📍Work with editorial and marketing teams to drive content creation and content marketing.

Requirements

📍Bachelor's degree in marketing, communications, or a related field. 📍A minimum of 5 years’ experience in social media management. 📍Experience in the blockchain and cryptocurrency industry is a plus. 📍Experience developing social media strategies & Proven ability to build a social media community. 📍Solid understanding of performance marketing, conversion, analytics and online customer acquisition. 📍Must be a fluent English & Arabic speaker. 📍Excellent communication and interpersonal skills.