What you'll work on:

📍Lead all owned social media and content plans, prioritizing X, LinkedIn, and YouTube while continuously evaluating Circle’s brand presence on nascent or audience-specific platforms (i.e. Reddit, Warpcast). 📍Develop and author a consistent stream of fresh, creative content that drives awareness, engages our audience, and encourages action. 📍Guide and oversee how we appear visually on social channels, driving engagement through socially-native content while ensuring strong brand alignment. 📍Manage Circle’s social media roadmap, working cross-functionally for channel execution and editorial planning; serve as an advisor to other teams. 📍Identify, develop, and optimize the role social plays in new product launches, country launches, growth initiatives, and brand campaigns. 📍Support our emerging influencer marketing strategy to drive USDC awareness and brand engagement. 📍Contribute meaningfully to the overall social media strategy – meeting marketing objectives and utilizing social channels to drive relevance and engagement. 📍Manage external resources as needed, including social freelancers or agencies. 📍Measure, analyze, and report on the results of organic social initiatives. 📍Research social trends and regularly test new concepts and content while utilizing business insights to inform your plans and continually optimize performance.

What you’ll bring to Circle:

📍Experience: You have 8+ years of relevant experience in any combination of: social media, Web3 marketing, content, social media analytics, B2B consumer finance. 📍Expertise: You’re a true subject matter expert in organic social and content. You have an understanding of consumer finance, Web3, and digital currency. 📍Communication: You’re a world-class communicator – including presentation and writing skills, with the ability to flex into copywriting when needed.