Responsibilities

📍Collaborate closely with key team leaders to develop a strategic-level product vision and service scenarios 📍Conduct product launches to internal sales and marketing teams, highlighting how the product meets the needs of end-users 📍Develop long-term marketing strategies around the product and technical architecture 📍Gather and track information, including market intelligence, competitor information, industry research, and customer needs analysis 📍Classify and segment the target customer groups, determining the initial core positioning and unique selling points of the product 📍Evangelize the value proposition of the product to the business expansion and sales teams, collaborating with them to develop customers. This includes engaging and educating high-end customers and expanding strategic partnerships 📍Maintain close communication and collaboration with the marketing team, especially brand promotion, PR, and marketing managers. This includes planning conferences, defining media news release strategies, and identifying sponsorship levels for different events (such as the need for speaking engagements) 📍Integrate the company’s product launch strategy with overall marketing activities to accelerate the generation of sales leads and demand. 📍Drive and lead product launch projects, leveraging them to enhance the company’s thought leadership and perception of technical superiority 📍Develop sales tools to enhance the efficiency of frontline teams, including presentation materials, customized proposals, FAQs 📍Develop product marketing materials, such as case studies, specification sheets, whitepapers, product descriptions, FAQs, feature sheets, competitive comparisons, and materials required for the company’s official website 📍Take full responsibility for the planning of product launches, working closely with the marketing and product management teams to ensure successful product launches. Establish communication processes across multiple functional departments or business units 📍Drive and monitor the marketing team’s reach and influence on target audiences, conducting demand exploration 📍Develop training materials for product promotion and customer education needs

Requirements

📍BA/BS degree or equivalent 📍10+ years of working experience in Finance, Fintech 📍3+ years of experience in the crypto/blockchain-related industry (e.g.: crypto exchange, P2P, wallet, stablecoins, etc) 📍Advanced English fluency 📍Having an understanding of tools or methods required for visually expressing marketing content, such as PowerPoint presentations, whitepapers, webpages, videos, etc 📍Having excellent verbal and written communication skills with attention to detail 📍Having extensive experience in delivering speeches and conducting demo presentations 📍Having strong cross-departmental communication skills 📍Demonstrating a high level of auto