Responsibilities:

📍Develop strategic growth marketing initiatives focused on user acquisition, retention, and revenue generation. 📍Build and grow a robust paid and organic experimentation approach across creative, app store optimization and landing page optimization to help grow ROI 📍Apply deep background in acquisition marketing, performance marketing, organic and integrated marketing to drive growth through retargeting tactics. 📍Design, implement, and manage lifecycle marketing campaigns to drive user engagement, retention, and revenue. 📍Develop targeted marketing initiatives based on customer segmentation, leveraging advanced analytics and insights. 📍Work closely with the product, creative, and technology teams to create personalized customer experiences throughout the digital journey. 📍Identify, build, and maintain relationships with strategic marketing partners to expand Binance's brand reach and influence in key African markets. 📍Collaborate with partners to develop and execute co-marketing campaigns, maximizing user growth and revenue across all channels. 📍Leverage partnership opportunities to generate high-quality content and resources aimed at driving user engagement and promoting Binance's brand image.

Required Skills & Qualifications:

📍 8 to 12 years of relevant marketing experience, ideally within Fintech or Tech firms. 📍 Proven success in growth marketing, lifecycle marketing, and partnership marketing. 📍 Strong strategic marketing skills, including the ability to develop and execute comprehensive marketing initiatives targeting key user segments. 📍 Indepth understanding of digital marketing channels, tactics, and analytics tools. 📍 Exceptional analytical skills, with the ability to use data to drive decisionmaking and optimize marketing strategies. 📍 Outstanding communication and presentation skills. 📍 Strong project management and organizational skills, with the ability to manage multiple projects simultaneously in a fastpaced environment. 📍 A selfstarter with a collaborative, teamoriented attitude. 📍 Fluency in English; proficiency in additional languages is considered an advantage. 📍 A Bachelor's or Master's degree in Marketing, Business Administration, or a related field a plus.