About the company
About OKX OKX is a leading crypto trading app, and a Web3 ecosystem. Trusted by more than 20 million global customers in over 180 international markets, OKX is known for being the fastest and most reliable crypto trading app of choice for investors and professional traders globally. Our Singapore office is a Product and Engineering hub and we are in the progress of expanding our teams in Singapore for the continuous growth of our global business. We build and maintain core trading platform with millions of daily active users. Design, Product and Engineering teams work cross-functionally to identify customer needs, and ship high-quality new features through fast iterations.
Job Summary
What You’ll Be Doing
📍Develop overall strategy and execution of global SEO initiatives to drive organic traffic, user acquisition and engagement for OKX's global websites. 📍Ensure best practice for on-page SEO optimizations for including metadata, site structure, internal linking, keyword strategy and any other on-page elements. 📍Work closely with product teams, content teams to develop and execute SEO friendly features to capture non-brand keyword opportunities including transactional and informational intents. 📍Implement SEO recommendations and conduct PRD reviews with cross-functional product teams to unlock site-wise pages and content opportunities for organic traffic. 📍Scale local SEO growth by leading and collaborating with our local SEO/content teams to implement best practices for multi-regional and multi-language SEO, including hreflang, localization and geo-targeting. 📍Conduct research and leverage analytics, A/B testing, and reporting tools to measure performance and identify growth opportunities. 📍Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A/B tests, data analytics) to improve performance at scale. 📍Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Naver, Yandex), app stores (App Store, Google Play). 📍Manage all conversion funnels and optimize conversion rates for clicks, downloads and signups.
What We Look For In You
📍5+ years experience in SEO growth & strategy, preferably in the crypto, fintech, or highly competitive industries. 📍Self-motivated, proactive, persistent and able to work effectively autonomously and perform as a team. 📍Ability to handle pressure and thrive in a fast-paced and high-growth environment. 📍Deep knowledge and understanding of all aspects of SEO, including technical SEO, on-page optimization, link-building, structured data and content best practice. 📍Advanced experience with SEO tools (Google Search Console, GA4, Ahrefs, etc.). 📍Excellent communication and interpersonal skills with the ability to build relationships with global teams. 📍Proficient in data analysis and performance metrics, and able to communicate results using data. 📍Bachelor's or Master's degree in a related field (e.g. statistics, business, marketing).
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