About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
📍User Growth & Reactivation: Launch non-standard activations to engage and reactivate the existing userbase; 📍Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation; 📍Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel; 📍Promotions: Drive and execute series of educational and bonus-based campaigns; 📍Ads management: Ideate, test, and optimize paid acquisition campaigns (web + app); 📍Manage ASO/SEO experiments and retargeting campaigns; 📍Accountability & Reporting: Fully own Ukrainian OKRs completion, frequently escalate Metrics Progress & Campaigns Performance with 📍Marketing & Operations team.
Requirements:
📍2–4 years of relevant experience in Growth, Digital, or Performance 📍Marketing (preferably crypto, tech/IT, fintech, e-commerce, or mobile apps); 📍Proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, CRM/email marketing; 📍Execution-oriented mindset with strong ownership and independence; 📍Analytical and data-driven, with hands-on A/B testing and product optimisation experience; 📍Native-level Ukrainian + strong English proficiency; 📍Passion for crypto / blockchain / fintech, staying up-to-date with industry trends.
Looking for your next challenge? The world of crypto offers exciting roles in blockchain development, web3 innovations, and remote opportunities.