About the company
The World's Leading Cryptocurrency Platform
Job Summary
Key Responsibilities:
đź“ŤOwn the Performance Marketing Strategy: đź“ŤDevelop and lead the end-to-end strategy, planning, execution, and optimization of performance marketing initiatives in the US đź“ŤManage and oversee campaigns across different advertising activities across all media channels, including but not limited to Google (Search, Display, YouTube), Meta (Facebook, Instagram), X/Twitter, LinkedIn, TikTok, and programmatic channels.
Requirements
đź“Ť8+ years of hands-on performance marketing experience, including 3+ years in a leadership role. đź“ŤFamiliarity with the U.S. market, including consumer behavior, financial regulations, and industry trends across crypto, stocks, derivatives and banking. đź“ŤDeep platform expertise across paid social, paid search, programmatic, and mobile app user acquisition. đź“ŤProven success in managing millions acquisition budgets and scaling digital marketing for consumer fintech or crypto products.
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