Responsibilities

📍Paid App Advertising Strategy: Develop and implement effective paid advertising strategies to grow our customer base and drive revenue. 📍Social Media Advertising: Manage paid social media advertising campaigns on platforms like Meta/Instagram/X (formerly known as Twitter). 📍Paid Search Campaigns: Create, manage, and optimize paid search (PPC) campaigns. Familiarity with Apple Search Ads is a plus. 📍Display Advertising: Plan and execute display advertising campaigns to enhance brand visibility and drive traffic. 📍Budget Management: Effectively manage and allocate budgets for paid acquisition campaigns to maximize ROAS. 📍A/B Testing: Conduct A/B testing and experimentation to optimize ad creative, landing pages, and conversion funnels. 📍Data Analysis: Utilize data analytics tools to track and measure the performance of paid acquisition channels, and adjust strategies accordingly. 📍Competitive Analysis: Stay up-to-date with industry trends, competitor strategies, and emerging paid advertising platforms. 📍Reporting: Generate regular reports and present findings and insights on the performance of paid acquisition efforts to stakeholders.

Qualifications

📍Bachelor's degree in marketing, business, or a related field. 📍4-10 years of experience in paid acquisition, including PPC, social media advertising, and display advertising. 📍Proficiency in using paid advertising platforms (e.g. Apple Search Ads, Google Ads, Facebook Ads Manager, X, etc.). 📍Strong analytical skills with the ability to interpret data and make data-driven decisions. 📍Experience with A/B testing and conversion rate optimization. 📍Excellent communication and presentation skills. 📍Ability to work independently and in a team. 📍A passion for staying updated with industry trends and best practices in paid acquisition. 📍Strong interest in the crypto industry.