About the company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visitāÆhttps://www.paypal.com ,āÆ https://about.pypl.comāÆand āÆhttps://investor.pypl.com. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
Job Summary
Responsibilities:
šPaid Acquisition: Drive all paid acquisition activities, including paid media, SEO, and email campaigns, to generate high-quality SMB leads and achieve pipeline goals. šPerformance Optimization: Continuously refine and optimize paid channel strategies to maximize ROI and meet aggressive growth targets. šSMB Lead Generation: Develop and execute strategies to generate, nurture, and convert SMB leads across all digital channels. šStrategic Planning: Align paid acquisition and lead generation strategies with corporate objectives for measurable growth. šTeam Leadership: Lead a high-performing team focused on SMB lead generation and paid acquisition efforts. šData-Driven Decision Making: Utilize data and analytics to drive decision-making and improve the effectiveness of paid acquisition campaigns.
About You:
šYou are a strategic and data-driven leader with a passion for driving SMB lead generation and acquisition through paid channels. You excel at building high-performing teams and achieving measurable outcomes. šLeadership Excellence: Experienced in leading teams focused on paid acquisition and lead generation. šResults-Driven: Skilled at driving SMB lead generation and acquisition agendas and achieving cross-functional alignment. šMartech Proficiency: Extensive experience with marketing automation platforms, CRM systems, and other Martech tools used for paid acquisition.
