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Binance
Senior Content Writer
atĀ Binance
over 1 year ago | 1907 views | 28 applications

Senior Content Writer

Full-time
Asia
Per year
$120,000 To $220,000

About the company

The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).

Job Summary

Responsibilities

šŸ“Content Creation & Management: Draft, edit, and publish high-quality, engaging, and original content across various platforms including websites, blogs, social media, and other marketing materials. šŸ“SEO Optimization: Develop content optimized for SEO to increase web traffic and improve search engine rankings. šŸ“Content Strategy Development: Collaborate with the marketing and design teams to create a content strategy that aligns with company objectives and audience demands. šŸ“Quality Assurance: Proofread content for errors and inconsistencies and ensure all published content meets the company's editorial guidelines. šŸ“Research: Stay updated on industry trends and conduct thorough research to create content that resonates with our target audience. šŸ“Mentorship: Guide and mentor junior content writers, helping them develop their skills and ensuring content quality. šŸ“Feedback Incorporation: Gather feedback from stakeholders and users to continuously improve content quality. šŸ“Collaboration: Work closely with cross-functional teams to ensure the content aligns with broader campaign strategies, brand guidelines, and company values using data-driven insights. šŸ“Reporting: Provide regular reports and insights to the wider Marketing team and leadership team.

Requirements

šŸ“Bachelor's degree in English, Journalism, Marketing, or a related field. šŸ“Proven track record with 5 years of experience in content writing or related roles. šŸ“Exceptional writing, editing, and proofreading skills. šŸ“Familiarity with content management systems (e.g., WordPress) and SEO tools (e.g., Google Analytics, SEMrush). šŸ“Ability to work independently and manage multiple projects simultaneously. šŸ“Strong research skills with attention to detail. šŸ“Experience in mentoring or managing a team is a plus. šŸ“Knowledge of web3, blockchain or cryptocurrency industry or domain would be an advantage.

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