About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
šContent Creation & Management: Draft, edit, and publish high-quality, engaging, and original content across various platforms including websites, blogs, social media, and other marketing materials. šSEO Optimization: Develop content optimized for SEO to increase web traffic and improve search engine rankings. šContent Strategy Development: Collaborate with the marketing and design teams to create a content strategy that aligns with company objectives and audience demands. šQuality Assurance: Proofread content for errors and inconsistencies and ensure all published content meets the company's editorial guidelines. šResearch: Stay updated on industry trends and conduct thorough research to create content that resonates with our target audience. šMentorship: Guide and mentor junior content writers, helping them develop their skills and ensuring content quality. šFeedback Incorporation: Gather feedback from stakeholders and users to continuously improve content quality. šCollaboration: Work closely with cross-functional teams to ensure the content aligns with broader campaign strategies, brand guidelines, and company values using data-driven insights. šReporting: Provide regular reports and insights to the wider Marketing team and leadership team.
Requirements
šBachelor's degree in English, Journalism, Marketing, or a related field. šProven track record with 5 years of experience in content writing or related roles. šExceptional writing, editing, and proofreading skills. šFamiliarity with content management systems (e.g., WordPress) and SEO tools (e.g., Google Analytics, SEMrush). šAbility to work independently and manage multiple projects simultaneously. šStrong research skills with attention to detail. šExperience in mentoring or managing a team is a plus. šKnowledge of web3, blockchain or cryptocurrency industry or domain would be an advantage.