About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities
šDevelop, manage, and execute the editorial calendar for all crypto-related content, ensuring consistency, quality, and timeliness. šCollaborate with other departments, such as marketing, design, and public relations, social media, to create multimedia content that aligns with our brand's goals and objectives. šEdit and proofread a wide variety of content, including articles, reports, blog posts, press releases, social media captions, and email newsletters, ensuring that all content is accurate, engaging, and free of errors. šKeep abreast of the latest trends, news, and developments in the cryptocurrency and blockchain space, and offer strategic insights to help shape our content strategy accordingly. šWork closely with SEO and marketing specialists to optimize content for search engines, increase organic traffic, and drive user engagement. šEstablish relationships with key industry influencers, thought leaders, and media outlets, leveraging their expertise and reach to enhance our content's credibility and reach. šMonitor the performance of published content using data analytics tools, and provide insights and recommendations to improve future content initiatives. šEnsure adherence to all legal, ethical, and regulatory requirements related to cryptocurrency and content publishing.
Requirements
šBachelor's degree in Journalism, Communications, English, or a related field. šA minimum of 10+ years of experience in content creation, editing, and management, with a strong focus on the crypto and blockchain industry. šExperience across PR, Marketing, Communications, etc would be a plus. šProven track record of managing medium-to-large global teams and implementing successful content strategies. šExpertise in SEO best practices and content analytics tools to drive engagement and improve content performance. šExceptional writing, editing, and proofreading skills, with an outstanding ability to adapt your writing > šStrong understanding of the cryptocurrency and blockchain industry, including key players, trends, technologies, and regulatory environment. šHighly organized and detail-oriented, with excellent time management skills and the ability to prioritize tasks effectively, in addition to being an expert problem-solver. šExcellent interpersonal skills, with the ability to work collaboratively across multiple departments and influence stakeholders at all levels. šFlexibility to adapt to a constantly evolving industry, staying informed of new trends and developments that could shape the future of content creation in the crypto space.