In this pivotal role, you will work closely with the Head of Marketing and collaborate with key leaders across the organization. This is a fully remote position.

📍Contribute to building the brand strategy, including positioning, purpose, promise, and messaging, and translate it to results-driven annual brand plans and break through campaigns and activations as well as all aspects of the customer experience. 📍Define key brand messages, narrative and insights for communications and campaigns and ensure all content is aligned. 📍Plan and execute Gelato’s overall brand marketing strategy, roadmap and editorial calendar across multiple channels and platforms. 📍Increase brand awareness by creating, executing, and managing marketing campaigns that tell compelling stories and build engagement and loyalty with our target audience. 📍Lead brand campaign measurement and metrics to quantify the impact of brand marketing on the business and continuously optimize campaigns. Be hands-on and involved in all aspects of content strategy - provide consistent feedback and ensure excellence, relevance and consistency 📍Envision, organize and execute worldclass conference visibility, merchandise and flagship events

Requirements

📍6+ years of experience driving innovative brand and integrated marketing experience with Web2 multinationals, SaaS or Fintech high growth startups is advantageous 📍Excellent understanding of brand marketing principles and customer engagement tactics 📍A proven creative and analytical thinker who can turn tech insights and strategy into compelling storytelling and customer value 📍You are a master of influence, carefully balancing creative excellence with on time delivery while following budget constraints and looking for savings 📍Excellent communicator with the ability to inspire, influence and uplift cross-functional teams with exceptional interpersonal and communication skills and a commitment to deep collaboration to build a cohesive brand. 📍Ability to successfully navigate ambiguity, manage competing priorities simultaneously, and drive complex, highly visible projects to completion. 📍Intuition for customer communication voice and excellent marketing copy-writing skills 📍Solid understanding of web3