Responsibilities

📍Collaborate with cross-functional teams (Product, Marketing, Creative, Tech) for effective GTM strategies 📍Assist CRM Manager in planning and executing CRM & campaign programs 📍Manage end-to-end segmentation, automation, optimisation, evaluation, and reporting of the user lifecycle 📍Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases) 📍Analyze and enhance CRM initiatives through A/B testing

Requirements

📍Minimum 3 years of experience in growth, marketing, CRM or BA roles 📍Familiarity with CRM software (e.g., Braze, Hubspot, Salesforce) is a must 📍Robust knowledge of digital assets, trading, and derivatives 📍Interest in and familiarity with financial news preferred 📍Proficient in delivering campaigns and managing automation with rigorous A/B testing 📍Excellent command of English; Mandarin proficiency is a bonus 📍Excellent project management and communication skills 📍Demonstrates a strong sense of ownership, responsibility, and commitment