About the company
MetaWealth is an investment platform, that tokenizes real estate assets through blockchain technology, transforming physical properties into digital tokens representing ownership stakes. This approach lowers the entry threshold for investors and enhances transparency, security, and efficiency by leveraging smart contracts and decentralized finance (DeFi) mechanisms. All of the assets are managed by our in-house asset management team providing passive investments for our customers. Ultimately, MetaWealth resolves all the traditional real estate investing challenges current faced. At MetaWealth, we are passionate about empowering retail investors to take control of their financial future. We believe that everyone should have access to investment opportunities that can help them grow their wealth and generate passive income, regardless of their investment experience or the amount of capital they have to invest.
Job Summary
Responsibilities
📍Work alongside the Head of marketing to bring the full GTM lifecycle for new asset launches, features, and updates — from pre-launch strategy to post-launch iteration 📍Develop clear, compelling product messaging and narratives that build user trust and drive action 📍Build and optimise onboarding, activation, and retention journeys across email, push, and in-app messaging 📍Create and manage user segmentation strategies, targeting first-time investors, power users, and Web3-native buyers differently 📍Partner with product and data teams to define and improve key lifecycle metrics (activation rate, retention, multi-asset investing) 📍Work closely with growth on testing messaging across paid and owned channels
Qualifications
📍3+ years experience in product marketing or lifecycle marketing at a fast-growing startup (Fintech or Web3 a big plus) 📍Proven experience launching and growing new features or products 📍Strong understanding of user behavior, research, and customer segmentation 📍Excellent written and verbal communication skills — you're great at making the complex simple 📍You're comfortable wearing multiple hats, working cross-functionally, and taking initiative in a lean environment
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