About the company
At Centrifuge, we're pioneering the future of finance by bringing real-world assets onchain. Founded in 2017, we’ve played a major role in shaping the real-world asset industry as we know it today. Centrifuge minted MakerDAO’s first real-world asset, launched the RWA Market with Aave and brought the first credit fund’s operations onchain with BlockTower. And that’s just the beginning. We’re on a mission to bring the multi-trillion dollar world of credit onchain by providing a faster, easier and better system for all parties involved. Centrifuge has the industry’s highest TVL, is well funded by leading VCs and has been a major force in the institutional adoption of tokenized assets. We believe deeply that a rising tide lifts all ships and have worked to drive the industry forward with the Tokenized Asset Coalition, Real-World Asset Summit and industry recognized token standards.
Job Summary
Responsibilities
đź“ŤConduct market research to identify trends, customer needs, and competitive landscape to inform product positioning and messaging. đź“ŤWork closely with the product team to understand and communicate product features and benefits effectively to the target audience. đź“ŤCreate and manage product launch plans, including coordinating cross-functional teams to ensure successful execution. đź“ŤDevelop and produce thought leadership articles that maintain Centrifuge's lead in the tokenization space. đź“ŤCreate compelling sales enablement materials to support our business development team in engaging and converting institutional clients. đź“ŤCollaborate with partners to develop and implement joint marketing initiatives, including co-branded content, campaigns, and PR efforts.
Qualifications
đź“ŤDeep understanding of the DeFi space and tokenization trends. đź“ŤExperience simplifying complex topics into easier understand concepts. đź“ŤStrong writing and editing abilities with a knack for creating engaging and persuasive content. đź“ŤProven experience creating content tailored for an institutional audience, with a focus on driving sales and engagement. đź“ŤAbility to manage multiple projects simultaneously and meet deadlines in a fast-paced startup environment. đź“ŤComfortable working both independently and as part of a small team, with a proactive and self-motivated approach.
