Responsibilities

📍Campaigns execution: Lead the execution of marketing campaigns from start to finish, leveraging internal support, driving collaboration, and tracking results of campaigns. Likely to include PR, events, social media 📍Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics 📍Sensitive towards user’s needs and experience on the Binance platform, able to innovate new ways to improve user experience/interaction/perception of the brand in a local context 📍A sense of aesthetics, a love for great copy and strong communication ability 📍Work with a global & regional performance team to maximise outcomes of global marketing activity for Binance New Zealand. This will include: Tracking and optimising performance (conversion rates, cost per acquisition) of acquisition marketing activity; Localising messaging to improve relevance and performance 📍Gather best practice and global input to assist with activities e.g. PR, sponsorship, events 📍Organisational Capability: Contribute to Binance New Zealand's position as a thought leader in the New Zealand & Global digital exchange industry 📍Represent Binance New Zealand at industry events

Requirements

📍5+ years experience developing and executing successful marketing campaigns 📍Detail and results-orientated, adaptability to work under pressure in a fast-paced environment 📍Basic experience in design tools like Figma, Photoshop, Illustrator, 📍Video editing software will be a plus 📍Interest in Cryptocurrency 📍Strong communication skills and an ability to deliver to deadlines 📍A bias for results and execution, and the humility and confidence to put team success ahead of self 📍Effective project management skills, the ability to think laterally, attention to detail, and strong organisational skills are essential.