About the company
PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visitāÆhttps://www.paypal.com ,āÆ https://about.pypl.comāÆand āÆhttps://investor.pypl.com. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].
Job Summary
Job Description:
šAs the Paid Media Acquisition Manager, you will play a pivotal role in owning and optimizing performance paid media campaigns to achieve substantial growth in Venmo usage. This position requires a dynamic individual capable of collaborating cross-functionally with analytics, creative, legal, martech, and media agency teams. The Manager will leverage data-driven insights to design innovative campaigns for the Venmo business, and our ideal candidate is highly influential, organized, and accountable. šLead the ideation and strategy for paid campaigns supporting Venmo acquisition and manage agency support for execution of paid campaigns. šAnalyze campaign performance trends and insights to gather learnings, optimize, and inform future paid strategy. šPartner cross-functionally with brand, creative, integrated marketing, and product marketing leads on paid strategy and briefs, including creative briefs. šCollaborate with Analytics, Ops, and Martech to drive best-in-class support of measurement, setup, and tech stack updates that enable your campaigns. šMonitor industry trends for brand and partnerships campaigns that could influence paid strategy. šDesign paid tests to find efficiencies and shape future paid strategies.
What weāre looking for:
š4-5 years of experience in paid media management, with an emphasis on performance media.
š1-2 years of hands-on experience in-platform (paid social, programmatic) required.
šDeep understanding of paid media for app, including MMPs, app campaigns.
šExperience managing agency teams + direct reports.
šStrong written and verbal communication skills, with the ability to communicate complex paid concepts to non-paid stakeholders.
šCollaborative outlook in all that you do, working effectively with creative, analytic, and partnership teams.
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