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PayPal
Lifecycle Marketing Specialist, Venmo
atĀ PayPal
4 months ago | 165 views | Be the first one to apply

Lifecycle Marketing Specialist, Venmo

Full-time
New York

About the company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. For more information, visitā€Æhttps://www.paypal.com ,ā€Æ https://about.pypl.comā€Æand ā€Æhttps://investor.pypl.com. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Job Summary

Your way to impact:

šŸ“Responsible for planning, developing, and implementing growth strategies across owned channels (email, in-app, push, SMS) to drive user engagement and improve conversion šŸ“Analyze campaign results, determine actionable next steps for optimization, distill results and takeaways for leadership team and key stakeholders šŸ“Work with data and technical teams to develop segmentation for various campaigns and dashboards to measure results šŸ“Develop creative briefs to guide agencies, provide feedback, and solicit appropriate reviews from key partners (Legal, Product, Brand) šŸ“Develop A/B tests to drive effective ROI and incremental lift šŸ“Refine integrations of various marketing tools to ensure campaign tracking and proper campaign measurement šŸ“Collaborate with Operations team to QA campaigns for final deployment

What do you need to bring:

šŸ“3-4 years of Marketing experience (at least 2 years of CRM, lifecycle, or retention)
šŸ“Has developed campaigns for email and at least one mobile channel (in-app, push, SMS)
šŸ“Is comfortable working cross-functionally & building effective working relationships with technical, creative, and business teams šŸ“Demonstrated project management skills with keen eye for detail - ability to lead, develop and provide clear direction, prioritization and planning
šŸ“Can show measurable success in an innovative and agile high-growth environment
šŸ“A strong verbal and written communicator
šŸ“Highly analytical and comfortable with reporting and analysis of financial metrics šŸ“Nice-to-have: financial services/fin-tech experience, but not required
šŸ“Bachelor and/or equivalent work experience required

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