About the company
Circle is a global financial technology firm that enables businesses of all sizes to harness the power of digital currencies and public blockchains for payments, commerce and financial applications worldwide. Circle is also the principal operator of USD Coin (USDC), which has become the fastest growing, regulated and fully reserved dollar digital currency. USDC now stands at more than 45 billion and has supported about $1.4 trillion in transactions over the past year.
Job Summary
What you'll work on:
📍Develop actionable insights to drive GTM strategy including competitive analysis and customer needs analysis 📍Create GTM plans for priority market segments and work with cross-functional partners in Product, Marketing and Business Development to coordinate execution 📍Build collateral for the client-facing teams to help them pitch Circle to prospects (e.g. decks, webpages, webinars, case studies, etc.) 📍Act as the audience and messaging expert for your market segments to help Marketing and Communications teams develop effective campaigns
What you’ll bring to Circle:
📍7+ years of relevant experience in Product Marketing or combination of Marketing, Product, Communications, Sales or related field; experience with SaaS and blockchain services preferred 📍Strong written and verbal communication skills; 📍Experience developing messaging, positioning, and segmentation; 📍Experience developing sales collateral (pitch decks, brochures, case studies, etc.); 📍Experience marketing complex technical and/or financial solutions; 📍Highly independent and motivated to go deep in the tech and learn; 📍Passion for building and mastering complex technical concepts while connecting back to the bigger picture; 📍Preferred: Direct experience in crypto/blockchain/Web3 and/or strong knowledge of the ecosystem
Additional Information:
📍This position is eligible for day-one PERM sponsorship for qualified candidates.
