Your mission

📍Develop and implement the brand's voice strategy across all touch points, ensuring consistency and alignment with brand values and objectives 📍Lead the social media strategy across platforms including Twitter, LinkedIn, TikTok, Instagram, etc., with a focus on driving engagement and brand awareness/growth 📍Manage a team of community managers and studio managers, providing leadership, guidance, and support, with a focus on scaling efforts to meet growing demand 📍Oversee the crafting of monthly content plans to support the brand's voice strategy, leveraging insights from social listening and analytics, with a specific focus on crypto-related content 📍Leverage knowledge and curiosity about the crypto space to integrate relevant content and engage with crypto communities across social media platforms 📍Collaborate effectively with cross-functional teams to ensure alignment and integration of voice strategy across all brand initiatives, including product launches and marketing campaigns 📍Work closely with key senior leadership profiles, understanding their challenges and proactively developing solutions to address them, fostering a culture of creativity and collaboration 📍Design and implement processes for all content production streams, including video projects and podcasts, ensuring efficient workflows and high-quality output 📍Stay updated on industry trends and best practices related to voice strategy, social media, and the crypto space, incorporating relevant insights into our approach 📍Set OKRs (Objectives and Key Results) and track KPIs (Key Performance Indicators) meticulously, providing monthly reports to senior leadership.

What we're looking for:

📍Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred (if you don't have a degree this is not an immediate disqualifier) 📍5+ years experience in developing and implementing voice strategies for brands, with a focus on social media platforms and a keen interest in the crypto space 📍Strong understanding of the social media landscape and emerging trends, particularly within the crypto community 📍Experience in content planning, social listening, and analytics, with the ability to derive actionable insights and adapt strategies accordingly 📍Expertise in social listening and analytics tools (e.g., Sprout Social, Hootsuite, Brandwatch) 📍Demonstrated leadership skills, with experience managing teams and driving results in a fast-paced environment, including scaling efforts to meet growing demand