Key Responsibilities:

📍Narrative Development: Establish the company as a pioneer in permissionless real estate investing, a first in crypto. Differentiate our product from typical crypto investments by highlighting the unique advantages of tokenized real estate accessible to all. 📍Community Growth & Engagement: Launch and manage a Points program to incentivize early user engagement ahead of the TGE. Develop strategies to cultivate and retain an active community of crypto-native investors, whales, and on-chain institutions. 📍Campaign Strategy & Execution: Lead all marketing initiatives, from launch through TGE, including content creation, influencer marketing, and targeted campaigns. 📍Protocol Partnerships: Identify and foster strategic partnerships with other protocols, enabling users to stack rewards across platforms and increasing visibility within DeFi. 📍Go-To-Market Coordination: Work cross-functionally across internal and external teams (e.g., Agencies, other protocols) to execute a cohesive GTM strategy for both the protocol launch and TGE. 📍Channel Management: Identify, develop, and optimize marketing channels, with an initial focus on Twitter and a flexible approach for exploring others as needed. 📍Metrics & KPI Tracking: Define and monitor KPIs to evaluate the effectiveness of marketing initiatives, making data-driven adjustments to maximize user acquisition and drive TVL growth.

Requirements:

📍Crypto-Native Experience: Deep understanding of DeFi with a strong network in the crypto community. This role demands an individual who “lives and breathes” crypto. 📍Strategic Marketing Acumen: Proven experience developing and executing growth strategies in DeFi or other tier-1 crypto projects, ideally with a focus on community engagement and brand-building. 📍Player-Coach Leadership: Comfortable executing as an individual contributor (IC) with the ability to build and manage a team as the workload scales. 📍Hands-On with Social Channels: Expertise in Twitter, Telegram, and other high-impact channels for crypto marketing, with experience evaluating and scaling new channels. 📍Analytical Mindset: Ability to develop data-informed strategies, utilizing engagement and acquisition metrics to drive decisions. 📍Self-Starter & Adaptable: Entrepreneurial spirit with the adaptability needed to thrive in a fast-paced, early-stage environment.