Responsibilities

📍Design and execute grassroots marketing campaigns that drive engagement, excitement, and relevance within core sports communities. 📍Lead boots-on-the-ground operations — from mobile brand experiences and street teams to pop-up courts, game-day stunts, and community events. 📍Source and manage agency partners, brand ambassadors, and regional vendors to scale activations in key sports markets. 📍Own end-to-end logistics, including permitting, location scouting, street team hiring/training, and day-of execution. 📍Work cross-functionally with brand, partnerships, and content teams to ensure consistent messaging and storytelling through all touchpoints. 📍Collaborate with sports properties, leagues, and community organizations to amplify activations and drive participation. 📍Track, measure, and report on campaign effectiveness with clear KPIs tied to brand engagement and fan growth. 📍Stay plugged into sports trends, athlete culture, and fan behavior, especially in urban and emerging sports scenes.

Requirements

📍5+ years in marketing, with at least 3 years focused on sports marketing, guerrilla, or experiential activations. 📍Deep understanding of sports culture and fandom — from grassroots to pro leagues. 📍Experience leading agency relationships and managing external teams. 📍Strong operational and project management skills — you can juggle multiple events, cities, and timelines without dropping the ball. 📍Excellent interpersonal skills — you know how to build relationships with everyone from street teams to city officials. 📍Willingness to travel extensively and work non-traditional hours (evenings, weekends, game days). 📍Bonus points for: bilingual fluency (English/Spanish), experience in soccer, basketball, or youth sports marketing.

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