About the company
Magic Eden is a decentralized NFT buying and selling platform that allows users to buy, sell and trade unique digital assets. It is built on the Solana blockchain and allows users to interact with each other in a trustless environment.
Job Summary
Responsibilities:
📍SEO: 📍Conduct thorough keyword research to identify opportunities for content optimization and audience growth 📍Develop and implement internal link-building strategies to enhance site structure and user navigation 📍Execute external link-building initiatives to increase site authority and drive traffic. 📍Strategize on ranking for various keywords, tailoring approaches to different content types and user intents 📍Collaborate with the engineering team to improve site health score by addressing technical issues such as broken links, orphan pages, and page load speed optimizations 📍Lifecycle Marketing: 📍Design and execute email marketing campaigns for user intervention and retention, ensuring messages are targeted, engaging, and timely 📍Expand lifecycle marketing efforts to include push notifications, employing segmentation and personalization to maximize effectiveness 📍Innovate on methods for email collection to grow the database with highly engaged users 📍Analyze and report on the performance of SEO and lifecycle marketing activities, using insights to iterate and improve
Qualifications:
📍5+ years of proven experience in growth marketing, with a strong focus in SEO and lifecycle marketing strategies in a consumer-facing technology environment 📍Technical proficiency with SEO & Lifecycle tools (e.g., SEMrush, Ahrefs, Google Analytics, Onesignal, Mailchimp) 📍Ability to work cross-functionally with content, design, and engineering teams 📍Strong creative and analytical thinking skills, with the ability to ideate, execute, and measure the impact of campaigns 📍Decent communication skills with excellent project management skills. 📍Experience or deep interest in the NFT/web3 space is a plus. 📍Bachelor’s degree in Marketing, Business, or a related field.