Responsibilities

📍Develop and implement strategic growth initiatives to increase user acquisition and engagement. 📍Identify and engage with partner communities and influencers within web3 to drive product integrations and cross-IP partnerships. 📍Conduct market research and analyze user data to identify target audience and optimize marketing campaigns. 📍Create and manage performance marketing campaigns across various channels. 📍Optimize user acquisition funnels and conversion rates to maximize ROI. 📍Work closely with product teams to identify and implement product improvements and features that contribute to user growth and partnerships. 📍Collaborate with data analytics team to measure and optimize performance using data-driven insights. 📍Stay up-to-date with industry trends and best practices in growth marketing.

Requirements

📍Bachelor's degree in Marketing, Business, or a related field. 📍Minimum of 4 years of experience in growth marketing or a similar role. 📍Proven track record of driving user acquisition and engagement for digital products, preferably in the gaming industry. 📍Experience conceptualizing and executing on influencer and KOL partnership agreements. 📍Experience managing IP partnerships and co-marketing arrangements. 📍Strong analytical skills and proficiency in data analysis tools. 📍Experience in developing and executing performance marketing campaigns across various channels such as social media, display advertising, and mobile app stores. 📍Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. 📍Strong problem-solving skills and ability to adapt to changing priorities. 📍Passion for video games and understanding of the gaming industry.