About the company
The Binance Exchange is a leading cryptocurrency exchange founded in 2017 in Hong Kong. It features a strong focus on altcoin trading. Binance offers crypto-to-crypto trading in more than 600 cryptocurrencies and virtual tokens, including Bitcoin (BTC), Ether (ETH), Litecoin (LTC), Dogecoin (DOGE), and its own token Binance Coin (BNB).
Job Summary
Responsibilities:
📍Drive and execute the regional Growth Marketing Strategy, including channel analytics, localization, adaptation, and evaluation. 📍Identify and negotiate strategic partnerships while maintaining a strong relationship with stakeholders. It also requires swift implementation, activation, and reporting.
📍Project and Partnership Management:
📍Based on insights, develop and implement projects, craft go-to-market strategies in collaboration with global/ local marketing teams and data analytics teams;
📍Ensure alignment and effective communication among all stakeholders;
📍Proactively identify gaps in business metrics and user behavior trends;
📍Set up necessary infrastructure to alert business leaders about emerging trends and patterns;
📍Data Analysis and Interpretation:
📍Utilize strong analytical skills to interpret complex data sets and generate actionable insights;
📍Digital Marketing Expertise:
📍Possess a deep understanding of various digital marketing channels (Paid, SEO, Lifecycle);
📍Familiarity with tools such as Google Analytics, SimilarWeb, MMPs, and social listening tools to monitor and analyze marketing performance;
📍Insights Generation:
📍Draw insights from dashboards and metrics to inform business decisions;
📍Translate data findings into strategic recommendations for marketing initiatives.
Requirements:
📍Worked in an international environment, with cross-functional teams and multiple stakeholders; 📍Proven experience in business development, partnerships, or sales; 📍Analytical mindset with the ability to identify and leverage growth opportunities; 📍Deep understanding of digital marketing channels and associated analytics tools; 📍Exceptional communication, negotiation, and relationship-building skills; 📍Ability to translate complex data into clear and actionable business insights; 📍Proactive and self-motivated with a keen eye for detail; 📍Fluent English is a must; 📍Remote and Start-up experience is a plus.