About the company
Crypto has had tremendous growth over the last several years. That growth comes with inevitable regulation. Regulation, in our view, is a good thing because once the industry passes through this phase, then crypto can access the rest of the world. We believe it’s going to be the companies that enable this transition from the pre-regulation to post-regulation industry and the companies that can properly navigate it, or better yet, be the ones that facilitate it - those are the most relevant companies in this next wave. Toku will be one of those companies. Toku’s products enable crypto-native companies to compliantly compensate their teams in both fiat and tokens in over 100 teams globally. Toku’s growing list of customers includes Aragon, Astar, dYdX, Filecoin Foundation, Gitcoin, Gnosis, Hedera Hashgraph, Mina, Protocol Labs, Teller, Safe, Storyverse, and others. Paying people with tokens is such an obvious first real-world use case of any token. It doesn’t matter what the token does. All tokens can be used to compensate workers. And in fact, are! Toku ensures that all the worker compensation that all those tokens need to do can be done legally, and proper taxes paid is a critical part of the transition to a post-regulation crypto industry. Toku raised $20 million from a consortium led by Blockchain Capital with Protocol Labs, GMJP, OrangeDAO, Orrick, Reverie, Quantstamp, Next Web Capital, and prominent angel investors including Protocol Labs founder Juan Benet and Alchemy co-founders Nikil Viswanathan and Joe Lau. Read more about Toku in Fortune, Yahoo Finance, and CoinDesk.
Job Summary
Key Responsibilities
📍Build upon the existing content, identifying key areas for growth and optimization. 📍Create a robust content roadmap with the founders that is aligned with the company’s sales and marketing objectives, focusing on educating target audiences about EOR services, token grant administration, and related compliance issues. 📍Develop content that supports all stages of the buyer’s journey—from awareness to consideration and decision-making. 📍Establish Toku as a thought leader in the EOR and token grant administration space, creating insightful articles, white papers, webinars, and case studies. 📍Produce content that addresses industry trends, regulatory changes, and key challenges in token payroll, tax compliance, and token-based compensation models. 📍Collaborate with in-house experts (payroll, tax, legal) to develop thought-provoking, authoritative content. 📍Use data-driven insights to create content that generates qualified leads and moves prospects through the sales funnel. 📍Optimize content for SEO to increase organic search visibility, targeting specific keywords related to EOR, payroll, token grants, and crypto-native companies. 📍Create high-quality, engaging content including blog posts, white papers, case studies, landing pages, email campaigns, and social media posts. 📍Design and manage content calendars to ensure timely and consistent publication across various channels. 📍Monitor and report on key content marketing KPIs, including traffic, engagement, lead conversion, and SEO rankings.
Qualifications
đź“Ť3-5 years of marketing experience in SaaS or FinTech. đź“ŤProven track record in B2B product launches and marketing. đź“ŤStrong skills in creating scalable marketing content. đź“ŤExcellent communication skills and ability to thrive in a fast-paced environment.
