About the company
Uphold is an easy-to-use investments and payments app. Specialising in digital assets, we serve more than 10 million customers in 150 countries. We open around 3,000 accounts a day and provide consumers with a more versatile and cost-effective home for their daily financial lives. For businesses, we provide regulated infrastructure to connect crypto with fiat currencies. Today, we support over 200 digital assets, 28 national currencies and four precious metals. Our unique trading experience allows customers to trade directly between any supported asset or currency in one step - physical gold to Bitcoin, for example - saving both time and money.
Job Summary
Qualifications
đź“ŤOwn full process for Enterprise and Institutional emails, including: understanding the business goals, helping set plans and campaigns through email that achieve that strategy, light copywriting, requesting approval for content, building the email in Customer.io, testing, deploying and reporting on engagement and insights. đź“ŤBuild automated journeys to that will enhance funnel optimization, compel participation in incentive programs, target segmented users with specific assets and more đź“ŤContribute to the development of segmentation strategies, including retention and lifecycle optimization đź“ŤCreate and execute campaigns that will achieve the business goals đź“ŤDevelop a regular email communication plan that could include: token listings; monthly round-ups; daily/weekly price action email alerts; special promotions; rewards programs; and general evergreen content to keep users engaged đź“ŤBuild, deploy and report engagement on monthly newsletters for our Topper fiat-to-crypto onramp users and for our Business Account Customers Light copywriting for email content đź“ŤRequest and update creative assets for email campaigns đź“ŤHave your finger on the pulse of new trends and best practices in email marketing đź“ŤEnsure email marketing activities are in keeping with legal and regulatory requirements đź“ŤWebsite Updates: post blog and news articles to Topperpay.com website using Webflow. Minimal responsibility, most frequently posting monthly newsletters to the website as blog content.
Requirements
📍Bachelor’s degree in a marketing, communications or related field 📍3 years minimum experience in an email marketing role, including proficiency with an email automation platform, such as Customer IO, Salesforce Marketing Cloud, Hubspot, or comparable email automation platform Basic HTML 📍Experience with blockchain and cryptocurrency 📍Experience with Google Analytics 📍Analytical capabilities & ability to translate email marketing data into actionable insights 📍Light graphics experience using a platform such as Canva. 📍Must be able to maintain deadlines and communicate with multiple teams/stakeholders 📍Attention to detail
