Responsibilities:

📍 Lead the strategic planning and execution of the launch of liquid staking and lending&borrowing solutions from both marketing and PR perspectives, ensuring comprehensive positioning and compelling messaging that resonates with the target audience. 📍Develop and implement a comprehensive communication delivery strategy encompassing various mediums such as X, YouTube, web outlets and portals, maximising reach and engagement. 📍Utilise analytics and data-driven insights to track performance metrics and optimise exposure, including identifying optimal posting times and content strategies. 📍 Come up with and process creative, disruptive marketing and branding ideas and concepts. 📍Drive cross-functional initiatives aimed at user growth, collaborating closely with technical, product, and external partners to brainstorm innovative ideas and conduct thorough analyses to support business expansion efforts. 📍Ensure brand consistency and messaging alignment across all communication channels, effectively resonating with the target audience while safeguarding the integrity of the brand identity.

Requirements:

📍Minimum 4 years of experience with web-based products, with at least 2 years in sr marketing roles within DeFi projects (CEXes are not DeFi). 📍Experience leading teams of 5+ people. 📍Native or bilingual proficiency in English. 📍In-depth knowledge of USPs of popular products such as Uniswap and Lido. 📍Personal experience dealing with crypto assets. 📍Expertise in growing user bases using the latest technology and tools. 📍Portfolio of disruptive/degen marketing campaigns. 📍Ability to create, drive, and execute marketing strategy effectively. 📍Located in EMEA or Asia to accommodate team business hours.