About the company
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
Job Summary
You will:
📍Execute new campaign and ad launches across all of our channels (paid social, paid search, and programmatic) 📍Be responsible for optimizing campaign performance toward ROI efficiency and product adoption goals. 📍Facilitate expanding into new channels through managing attribution setup and test design. 📍Conduct data analysis on our paid marketing channels, uncovering what’s performing and key opportunities. 📍Build visualizations in Mode that double click into the marketing funnel 📍Collaborate with XFN data science and analytics teams to help with sizing and segmentation of opportunities for Cash App to expand into new audiences and products.
Qualifications
📍2 years of work experience in growth marketing and/or marketing analytics 📍Strong quantitative and analytical abilities: you can pull your own data to answer your questions and develop insights to take action from that data. Experience writing SQL queries and proficiency with data visualization tools (Mode) 📍Familiarity with mobile advertising and marketing channels (i.e. paid social, paid search, programmatic) and concepts (attribution, LTV, CAC, ROI, payback periods) 📍You are driven by metrics, even when faced with a challenge that isn’t perfectly measurable. You seek to balance strategy and data to drive insights and results
