About the company
Token Metrics is a cryptocurrency investment research platform that’s driven by machine learning and artificial intelligence. The company was founded by Ian Balina in 2017 as he traded his way from $20,000 to more than $5 million, logging all his trades in a public-facing spreadsheet that drew more than a million unique visitors per month. Ian’s Moneyball-style approach to crypto investing now forms the basis of the Token Metrics platform, which now helps thousands of customers around the world profitably play the crypto markets.
Job Summary
Responsibilities
📍Identifying, developing and optimizing growth channels. 📍Pinpointing issues that are hampering growth for the business. 📍Analyzing marketing data and user feedback (campaign results, conversion rates, traffic, etc.) to shape future marketing strategies. 📍Implementing initiatives and projects to achieve growth goals for the company. 📍Replicating successful strategies at scale and in new markets. 📍Developing and executing campaigns to drive traffic to digital channels. 📍Proposing new initiatives to attract prospects and convert leads as well as testing new approaches.
Requirements
📍A bachelor's degree in marketing, strategy, business management, or similar. 📍3 years of experience in a related role and in the startup space. 📍Strong background in advertising. 📍A portfolio of successful growth implementations and interventions. 📍Expertise in marketing, online strategies, user experience, and business development.
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